Who We Are
Professional Development Program
Building the brand from the customer's side of the counter.
Why This Exists
Part of how we build is by upskilling each other. Our founder started a professional development program alongside the brand, because she believes the same things that make fitness work also make a company work: you get further with people than alone, you enjoy the process more, and you build something bigger than you could on your own.
It is also personal. She has been tutoring since she was a teenager, and teaching is what she wants to do eventually. This program is her practicing that in the open.
The internship is for the intern. Learn what you actually want to learn, and use this as a resource to get the most out of it for yourself.
In practice that means interns do not shadow. They own work streams, they present, they get feedback every week, and what they build ships. The website you are reading was built by an intern. The systems the company runs on were set up by interns. This page exists to name that work and the women who did it.
How the Week Runs
The cadence is modeled on top-tier management consulting, where our founder spent her career before ÍCONA. Fast loops, real ownership, feedback every week. Tap anything to see what it is.
- Daily rhythm
- Learning
- Presenting
- Reflection
- Flexible
Monday
Tuesday
Wednesday
Thursday
Friday
And throughout the week
Workshops We Have Run
A sample, not a syllabus. The list grows with what the team needs.
- Business 101
- Consulting 101
- Casing 101
- Prompt Engineering 101
- Designing With AI
- Networking 101
- Resume and Cover Letter Workshop
- Communication and Presentation
- End-to-End Manufacturing Logistics
- Trademark Protection for Founders
- Product Design
- Time Management
Working With AI
A tool, not a shortcut
Every intern learns to work with AI deliberately. We run sessions on prompt engineering and designing with AI, and the presentations here were built by interns using Claude to structure and pressure-test their own thinking.
The ideas and the judgment stay theirs. We are cautious with AI, and human creativity stays the face of this brand.
The Cohorts
Tap a photo to hear what ÍCONA means to her.
What this cohort built together
- Stood up the systems the company still runs on, including ClickUp end to end
- Built the preliminary Shopify storefront
- Ran the initial legal and compliance work, and shaped the first product designs alongside Stef
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"I loved the opportunity to work closely with a start-up founder during the company's early stages, and be part of a company whose values I greatly resonate with."
Taylor
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"ÍCONA showed me the power and beauty of young women coming together to advance the shared values that are at the heart of our mission."
Charlotte
What this cohort built together
- Built and launched this website, and stood up email marketing end to end
- Took the product designs from concept to launch-ready alongside Stef
- Integrated AI across the team's workflows and ran social content and marketing
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"ÍCONA is about moving for yourself instead of performing for everyone else, with a community that makes it stick."
Alexis
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"ÍCONA means surrounding yourself with a community of driven women who are also motivated to show up for themselves."
Sahasra
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"I have been able to learn firsthand what it takes to build a purpose-driven brand."
Siena
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"The most meaningful part is working alongside an inspiring team of women whose mentorship, trust, and support have helped me grow while showing me what it takes to build a brand with purpose."
Melissa
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"ÍCONA is about reminding women to pour back into themselves with the same love and intention they give to the people and passions they care about."
Natasha
Join the Next Cohort
We are looking for the Fall 2026 cohort now. There is no application form. Send us an email and tell us who you are.
- Your resume
- What ÍCONA means to you, in your own words
- Why you want to build this with us
- The kind of work you want to own, and what you would want to learn
- Any idea you would push if you got here tomorrow
We read every one.