The collection
Worn by you
Fitness has been my constant through every season of life. Becoming a personal trainer gave me the chance to share that with other women. Their experiences, alongside my own, helped shape our first collection: activewear we feel confident wearing, with thoughtful attention to fit, fabric, and how we move.
Building ÍCONA has brought together the strategic thinking I learned at McKinsey with my passion for movement and uplifting women. Bringing our first collection to life took me from sourcing fabrics in the textile markets of Guangzhou to learning from women leading the industry in Los Angeles.
My vision extends beyond the clothes: bringing women together in real life to move, connect, and keep showing up for ourselves and each other.
— Estefanía, Founder